Find ways to tear down the “third wall” with your prospects.
Typically demos are shown in a sandbox or demo environment but the best demos that I see today actually incorporate your prospect’s workflow into them.
Selling data? Have the prospect upload their ICP in real time.
Selling e-learning software? Quickly build a mini course with them.
Selling sales engagement? Write a custom sequence with them.
It gives them a chance to see how your solution would ACTUALLY work in their unique environment. No hypotheticals.