Customer stories are powerful.
But it has to be just that: A story.
It’s not enough to say: “Hey, this is how they use it.”
What people really want to know is:
“This is the problem they came to us with, and this is how we solved it.
I’m going to show you an example of that, and this is the win that they had.
Let me show you some ROI examples or at least share that with you.”
The bottom line is this:
People want to hear results.
They want to know that the pain they’re feeling is going to be solved and that it’s been done before.
